Experts of the aluminum sector discussed effective communication tools

On March 25, annual general meeting of Aluminum Association was held at the World Trade Center.

“Active collaboration among companies within the Association, Russia has developed new products and implemented significant projects in construction, transportation infrastructure, energy, machinery, consumer goods, and other sectors for over 10 years of fruitful work. Domestic demand for Russian aluminum continues to grow annually. Hundreds of companies across the value chain — from semi-finished products to finished goods — are meeting the needs of key industries, creating positive momentum in their regions through new jobs, tax revenues, and overall urban development,” stated Irina Kazovskaya, Chair of Aluminum Association.

Dmitry Lyakhovsky, Head of the Press Service at “Metal-Expo” and Editor-in-Chief of “Metal Supply and Sales” Magazine, participated in the conference for PR specialists during the annual General Meeting of the Association’s members.

In his speech, he emphasized: “External communications play a critical role in successfully promoting companies’ strengths and initiatives. In a constantly evolving market, it is especially important to engage effectively with partners, clients, and represent interests in the public domain.”

Dmitry Lyakhovsky highlighted the classic channel of communication: face-to-face interaction. This is precisely the outstanding opportunity offered by the international industrial exhibitions “Steel Structures’2025” and “Metal-Expo’2025”.